Michael Mocerino moved from managing customer success teams in New York City’s tech scene to building a thriving online digital marketing business while pursuing his passion for music. 🎸👨‍🎤

Michael launched his business and quickly grew his Instagram following to over 100,000 in three months. Manychat transformed his business, boosting sales to five figures monthly and allowing him to focus on his music while his marketing efforts run seamlessly in the background. 

Let’s learn more about Michael and how he succeeded on the road! 🚌

Michael: I learned about Manychat through Brock Johnson, a creator I admire and who has provided valuable insights for my social media growth. I loved the 'comment keyword' approach he was using and tested it by commenting on his posts. At the time, my goal was to boost conversion rates, save time by not spending five hours a day replying to every comment and message, and build a solid follow-up sequence to remind prospects to check out what I was promoting.

M: I use Manychat primarily for comment automation. Whenever I turn off the auto-responder, I notice my conversion rate drops by about 5%, which is a big deal when you get hundreds or thousands of comments. The auto-responder creates a sense of urgency and gives prospects a gentle nudge.

I set up Manychat to send an initial message with a link to the program I promote as an affiliate. After 12 hours, Manychat sends a follow-up message like, 'Have you seen my message?' Finally, I send a personalized video follow-up through Manychat. This personal touch—through voice notes and videos—has been a game-changer in converting leads, and the best part is that it’s all automated. I love it!

M: Seeing my income become almost 95% passive has been incredible. Most of the time, someone purchases through my affiliate links without me even speaking to them—they just receive my Manychat message and buy. I love that! This is crucial since I’m on tour 4-5 months out of the year and need that freedom.

M: Manychat has put my business on autopilot. I used to stress about my posts—the endless comments I had to respond to, the messages, the follow-ups—it was overwhelming. Now, I have peace of mind knowing that Manychat automates everything, sending messages that align with how I sell and promote my products. I no longer need to hire and train a setter, which didn’t work out for me in the past. It’s been a total game-changer.

M: Keep your messaging clear and short. When I first started, I had super long messages that weren’t converting. Deliver what your audience wants quickly, but also make sure you truly understand who your audience is and who you're selling to.

Do you want to to learn more about Michael’s journey?