ManyChat’s pricing model is increasingly problematic because it does not follow Price Parity Costing, a widely accepted practice among global companies. Charging a flat rate of $15 per month across all countries fails to account for differences in local income levels and purchasing power. While $15 may be a minor expense for customers in countries like the United States, the same amount can represent a substantial sum in lower-income regions such as Ghana, where it could support an entire family of five for a month.

This approach limits accessibility for users in lower-income areas and risks alienating potential customers, creating a perception of unfair pricing. Successful global companies typically adopt tiered or regionally adjusted pricing to ensure their products remain affordable and competitive worldwide. By ignoring income disparities, ManyChat effectively prices out a significant segment of its potential user base, which could hinder adoption and growth in emerging markets.

Adopting a more flexible, income-sensitive pricing strategy would make ManyChat accessible to a wider audience while aligning with standard international business practices. I hope the ManyChat team will consider revisiting their pricing to better serve users across diverse economic backgrounds.