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I work for a publishing group that launches books on Amazon. During a book launch, we use Facebook and Messenger to engage with potential reviewers and gather reviews to support the book's success. Our process involves running Facebook ads, engaging with interest-based Facebook groups, and offering free copies of the book prior to publication.

Up to now, this process has been entirely manual, but I believe ManyChat could significantly reduce our workload. I have a few questions to see if it’s a good fit for our needs.

  1. Managing Multiple Book Launches Simultaneously:
    At any given time, we may have multiple authors launching books. For example, Authors A, B, C, and D could each be promoting a different book simultaneously. Would it be possible to manage all these launches within a single ManyChat account? Specifically, can we ensure that contacts and responses related to each book are kept distinct from one another if the links provided to each audience are unique?

    To illustrate, if Author A's book is about sewing and Author B's book is about fishing, it would be essential to keep the responses and contacts from each campaign separate to avoid confusion for our potential readers. Does ManyChat offer a way to categorize or segment contacts automatically based on the link they clicked or the campaign they interacted with?

  2. Ease of Differentiation:
    How easy is it to organize and track responses within a single ManyChat account when running multiple campaigns for different book launches at the same time? We want to ensure we can easily view and manage contacts, responses, and campaign activity separately for each book.

We’re excited about the potential of ManyChat and hope it can streamline our current process. Any guidance or clarification on these points would be greatly appreciated.

Thank you for your time and support.

Hey ​@JohnnyHK welcome to the community!

So the short answer is yes, Manychat can definitely help you managing and automating all this that you mention!

Going into more details…

Managing Multiple Book Launches Simultaneously

Yes, you can create different triggers in Manychat to segment people based on where they’re coming from. So people coming from the ‘Fishing book’ triggers would not know that you have other books about other topics, and would not see that you’re also running ‘Sewing books’ campaigns.

These campaigns are completely separate, and each user gets what they came in for.

Just to give you an example, I’ve built some very similar funnels for promoting Amazon products. Each page could be promoting dozens of products simultaneously, with specific triggers for each product. Each person that came in would see only the specific product they showed interest in, and nothing else (well, sometimes we cross-promote related products, but that’s a different thing!)

Ease of Differentiation

Manychat has a very robust Tags and Fields system to help you do that. It’s a proper CRM for Chat Marketing!

So you can segment your audience based on the triggers that they used, on the tags that they have, on the value of their fields, etc.

For my Amazon example, the solution we build on Manychat keeps a very detailed log of all offers the person had seen and when they’d seen it. And it let us cross-promote easily.

For example, when we’re launching a new product, we could segment people who had shown interest in related products, and promote the new product only to those people.

 

And add some integration...

If I may suggest, you can also integrate Manychat to other software you have. The first easy integration is to Google Sheets, so you can keep detailed records of all leads for each book.

Next you can integrate with your existing email software - if you’re using it. Or with your CRM. Or your analytics dashboard. The possibilities are endless, and will help you towards scaling into a more robust automated system capable of handling more traffic in auto pilot!

 

I hope this is useful, and feel free to contact me if you need any help setting all this up. ;)

Thanks very much Gustavo. One quick question about pricing - $15 per month is mentioned, a price scalable on the number of contacts, I think it said. At what level of contacts does that price start to increase please?

 

Hey ​@JohnnyHK yes it scales with the number of contacts.

More details here: https://manychat.com/pricing 

 

You can also delete contacts if you want.

For example, let’s say you’re promoting a book about Paintball, and you know that you won’t have anything to cross-promote to these people. Then you can delete these users after some time.

If you think the audience can be used later (for example if you do a lot of cooking books), then you can keep the audience and save on Ads. When you have a new cooking book, you offer the new book to your loyal audience before starting ads to get some initial traction.

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