Hello! From what I understand, both deleting and unsubcribing a contact have a similar effect: once done, they’re no longer an active contact and you don’t have to pay for their presence in your base. However, when you delete a contact you lose them permanently, while when you unscribe them you still have their infos, but you can no longer send them messages.

Which of the two options do you use the most? 

Which one usually works best for your strategy? Or are differences too irrelevant?

Thanks.