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Facebook rejected my ad, stating: It looks like your ad contains deceptive or misleading business practices.This goes against our Advertising Standards on Unacceptable Business Practices.

Did anyone else have this problem?

I asked ChatGPT to review and it gave me this information:

The suspicion arises from the ad's "DM me the word X" call to action, which likely qualifies as "spam or engagement bait" due to its scripted nature and potentially misleading intent.

Based on Meta’s (Facebook’s) Ad Standards, your ad was most likely rejected because it uses what Meta calls “engagement bait” or encourages user actions in a way that can be flagged as spammy. Specifically, telling viewers to send you a DM with a keyword (e.g. “Message me the word ‘Listen’ to get the link”) can trigger a rejection under Meta’s policies.

Here’s why:

  1. Encouraging Specific Engagement
    Ads that explicitly tell people to take a very specific action in the comments, messages, or elsewhere—such as “Type X if you want Y” or “Send me the word ‘Listen’ for the link”—can be considered “engagement bait.” Meta’s policy explains that content which incentivizes or forces interaction solely to boost engagement may be restricted or removed.

  2. Potential Spam or Misleading Experience
    If the system sees an ad telling people to DM or comment certain words to get access to content, it can interpret that as a tactic to circumvent the standard ad flow or verification. Meta wants to ensure users can see clearly what’s being advertised and what happens when they click. Encouraging people to message you for a link (instead of linking directly) can come across as funneling them into a private exchange for uncertain reasons, which raises spam flags.

    So how am I supposed to do this?


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