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Instagram Integration white label

  • March 17, 2025
  • 3 replies
  • 58 views
Romain

Hello,

My goal:
I want to listen to Instagram comments and automatically reply to users via Direct Message (DM).

The problem:
According to Facebook's official documentation, an Instagram Business account must be linked to a Facebook Page to subscribe to the Instagram Webhook.
However, most of our users do not have a Facebook Page, and I don't want to force them to create one. They only have an Instagram Business account.

My questions:
Since ManyChat is a Meta partner, you likely have access to private APIs that allow users to authenticate via Instagram Login without needing a Facebook Page.

  • Do you offer a white-label Instagram integration?
  • Is it possible to use your APIs to create automations for our authenticated users?

Best regards,

Best answer by Romain

Thank you for your responses.

The initial problem was that my application needed to send a DM to users who comment on an Instagram post.
To achieve this, I had to implement Instagram Login in my application so that Instagram Business users could authenticate. This would allow the app to subscribe to Instagram Webhooks, listen for post comments, and send an appropriate DM response.

At first, I thought it was impossible to subscribe to Webhooks without linking an Instagram Business account to a Facebook Page. I was looking for a workaround that would enable users with only an Instagram Business account to use our application—without requiring a Facebook Page. That’s why I asked about ManyChat as a white-label solution.

In reality, the solution is simple—no Facebook Page is needed! Instagram Login works perfectly fine without a linked Page, despite what Facebook’s official documentation suggests.

Regards,

    3 replies

    Samantha Wong
    • Samantha Wong
    • Channel Explorer
    • March 17, 2025

    Hi, first of all, to automatically reply to comments via DMs, the user has to first mention a certain keyword. If you let the bot to trigger by any comment then your reply is an auto reply that is not smart and not targeted. 

     



    Secondly, have you 

     

    Secondly, have you tried linking the IG page to ManyChat yet? The one without a Facebook Page. Don’t think it is a problem though 

    rodrigo_silvano
    Forum|alt.badge.img+4
    • rodrigo_silvano
    • Manychat Community Moderator
    • March 18, 2025

    Hey, ​@Romain 

    To respond to the user in your DM, you’ll need to use “User comments on your post or reel” trigger. Then make sure that your first message has only text and a button and marked as “Send as comment reply”.

     

    Here’s an article to guide you: https://help.manychat.com/hc/en-us/articles/14281316989724-Instagram-Post-and-Reel-Comments-Trigger

     

    Regarding the second question (connect to a Manychat account without Facebook account), it’s not possible. You’ll need to have a Facebook account, because there are some permissions you’ll need to “activate”.

    Here’s an article where says that you need a Facebook account to connect your Instagram account: https://help.manychat.com/hc/en-us/articles/14281290924444-How-to-connect-Instagram-to-Manychat

     

    Let me know if this helps 🙂

    rodrigosilvano.pt | Automate with intelligence - Surprise with experience
    Romain
    • Romain
    • Author
    • Up-and-Comer
    • Answer
    • March 27, 2025

    Thank you for your responses.

    The initial problem was that my application needed to send a DM to users who comment on an Instagram post.
    To achieve this, I had to implement Instagram Login in my application so that Instagram Business users could authenticate. This would allow the app to subscribe to Instagram Webhooks, listen for post comments, and send an appropriate DM response.

    At first, I thought it was impossible to subscribe to Webhooks without linking an Instagram Business account to a Facebook Page. I was looking for a workaround that would enable users with only an Instagram Business account to use our application—without requiring a Facebook Page. That’s why I asked about ManyChat as a white-label solution.

    In reality, the solution is simple—no Facebook Page is needed! Instagram Login works perfectly fine without a linked Page, despite what Facebook’s official documentation suggests.

    Regards,

    rodrigo_silvano
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