Nike Football partnered with advertising agency Wieden+Kennedy Amsterdam and production company UNIT9 to build a custom-made, fully programmed Instagram DM Automation chatbot called Lil Mbappé, a digital avatar of French football star, Kylian Mbappé — all powered by Manychat.
In this case study, you’ll discover the power of:
Cultivating a chatbot personality and making the experience as human as possible.
Creating a connection with your audience through meaningful conversations using banter, humor, and multimedia.
Using fun challenges to keep people coming back for more!
