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Starting June 1, 2024, Meta has deactivated sponsored message campaigns. By the end of July, these campaigns will no longer be available, and any active campaigns will be turned off. This change means you will no longer be able to create custom audiences of people who sent a message to your business.

Key Points to Note:

  • Deactivation Timeline: Sponsored message campaigns are deactivated starting June 1, 2024, with complete removal by the end of July.
  • Impact on Custom Audiences: The ability to create custom audiences based on users who sent messages to your business will be discontinued.

 

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