Hello community:
I want to address an important issue that has been a source of significant frustration over the past few months while using ManyChat to manage WhatsApp conversations.
The Current Context
With Meta's recent changes in managing advertising campaigns, it's now essential to create as many creatives as possible to feed the algorithm. This allows the system to determine which pieces are most relevant to users, generating better results and more conversations.
The Main Problem
I've discovered that message tracking through ManyChat does not include information about the conversation's origin. For example: when I configure quick replies within an ad and register them as keywords that trigger specific flows, the system doesn't identify whether the user came from an advertisement or ad campaign.
Technical Limitations
To address this, I'm forced to use the "Click-to-Message" tool, which only allows connecting one ad per element. This is extremely limited, considering that current campaigns require constantly testing multiple ads. If I launch a campaign with 10 initial ads, I must create 10 separate CTM elements for the system to recognize each user's origin.
Even Worse: The System Fails Even with CTM
I've discovered that even when using CTM elements, users arrive through the ad but the system doesn't recognize them. I have a campaign where a single ad connected to the element has generated 200 conversations, but only 70 appear within ManyChat.
My Question to ManyChat
Why does it take so long to implement improvements that would allow us to optimize campaigns efficiently? This situation leaves us defenseless before clients who expect excellent service from what is supposedly Meta's preferred automation platform, their Business Partner par excellence.
Final Reflection
I always like to be optimistic about the direction of platforms like ManyChat, but the slowness of processes and the apparent apathy toward community requests make it very difficult to maintain that attitude. It's frustrating to see other platforms implementing functionalities that ManyChat should have at its core, without needing to request them, because these are basic features that any serious automation platform should include—especially if it aims not only to improve communication but also to provide accurate conversion tracking through conversations.
