I’m experiencing an issue with a comment-to-DM automation on Instagram.
I posted a Reel that went viral. Once it started getting traction, I activated a ManyChat automation so that anyone who commented a specific keyword would receive a DM with a link to a free class (lead generation).
The problem is that out of approximately 1,000 comments, ManyChat shows that the automation was triggered for only around 150 users. From what I can verify manually, the remaining commenters did not receive any message at all.
This means I’m losing a significant number of potential leads, even though:
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The automation is active
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The Reel is correctly selected in ManyChat
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The trigger is set to comments containing a keyword
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The link being sent is not promotional (it’s a free class
I noticed this issue happens mainly on Instagram (not Facebook), which makes me think it could be related to Instagram permissions, timing (automation activated after the Reel started going viral), or comment delivery limits.
I would really appreciate guidance on:
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Why ManyChat is only responding to a fraction of commenters
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Whether comments made before activating the automation can be processed
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If Instagram imposes limits on comment-to-DM automations for viral Reels
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Best practices to avoid losing leads in this situation
This Reel represents a big opportunity, and right now I’m losing a lot of potential leads due to this behavior.
Thanks in advance for any insights or solutions.