One innovative way to use Manychat is by connecting it with a digital wallet card to create a complete loyalty experience for customers. This approach goes beyond simple discounts and turns the chatbot into a powerful engagement tool.
 

Step 1: Onboarding with Incentives
The chatbot collects basic customer information (name, phone, and email). After that, it guides them step by step to install a digital wallet card with one click. To encourage adoption, the card includes an initial free offer such as a coffee or an ice cream.

Step 2: Tiered Loyalty Levels
When the customer redeems the initial offer at the store, the card automatically becomes a points-based loyalty card with tier levels:

• Bronze – 10% lifetime discount

• Silver – 15% lifetime discount

• Gold – 20% lifetime discount

Every purchase adds points, motivating customers to move up levels and unlock better rewards.

Step 3: Real-Time Communication
Using Manychat, push notifications are sent directly to the wallet card.
 
This means you can say goodbye to Meta’s 24-hour rule. Messages don’t depend on Messenger limitations, and customers receive promotions and updates instantly inside their mobile wallet.

Step 4: Referral Program
Each card includes a unique referral link that takes new people back into the chatbot. The chatbot then guides them through the same simple installation process. Customers receive bonus points every time someone installs the card through their referral.

Key Benefits

• Easy acquisition – the free incentive helps bring in more new customers.

• Stronger retention – tiered discounts encourage repeat visits.

• Direct communication – push notifications go straight to the wallet card, bypassing Messenger rules.

• Higher average spend – customers spend more to reach higher tiers.

• Organic growth – referrals turn customers into brand advocates.

• No app required – the wallet card lives inside the customer’s phone.

This case shows how Manychat automation can be combined with mobile wallet marketing to create a complete loyalty system. It’s a simple but powerful way for businesses to improve engagement and build long-term relationships with their customers.