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Auto-DM links from IG comments are not converting into sales

  • May 7, 2026
  • 2 comments
  • 23 views

Miss Ash

My Auto-DM links from IG comments are not converting into sales. One post for example had 280 sends and 140 clicks but not one sale. This has been happening with all my posts and I don’t know if there is something wrong with my account or if there is a glitch with the app? Note: I do check my links prior to adding them. It’s disappointing that I am paying monthly for this and not seeing anything in return. 

Can someone please help? 

2 replies

Gustavo Boregio
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  • Community Moderator & Expert
  • May 7, 2026

Hey ​@Miss Ash quick questions for you…

  1. How warmed up is your audience? Is the link the first time they are engaging with you?
  2. What are you selling? Is it an impulse purchase or a higher price item/service?
  3. Is your message relevant to what people are commenting on? For example, are you promoting a product and saying ‘comment and I’ll send the link so you can buy it’? Or are you posting cute cat videos that people comment ‘awwww’ and then get a message with a link to a product? (I’m being extreme here with the example, don’t mean to offend anyone!)

All these things will have an impact on conversion…

Most likely your audience is just not ready to buy yet. You have to create the relationship, create trust, educate them, and guide them until they’re ready for a purchase…

Comment-to-DM is a great tool to start a conversation. But all marketing and sales principles still apply. If you’re trying to sell to an audience that isn’t ready to buy, they just won’t buy…

Hope this helps!!


Miss Ash
  • Author
  • Up-and-comer
  • May 7, 2026

Thank you for your comment and your key points make a lot of sense. My videos are educational and I dive into the product(s) I am reviewing/talking about. I share products of all price points but the latest post I uploaded were of products that are extremely affordable. 

I am still puzzled but thank you for your help.