Heard of the “Yap Challenge”?
Jessi Jean blew up Instagram practically overnight with the "Yap Challenge." Then she did something most creators don't: she turned that attention into a paid course, ran it twice, and pulled in $7M (you read that right) with zero ad spend and a single assistant (also this).
We sat down with her on Manychat’s Just Send It podcast to get into the ‘how’. Not the highlight-reel version, but the actual automation and systems running behind her launches— plus what it's really like to go from a "random person filming in her car" to running a 7-figure business in months.
We talk about:
- The secret to her multimillion-dollar launch
- The behind-the-scenes tech stack (yes, including the Manychat flows) that supported her launch twice without hiring a team
- How does she stay as her authentic self on camera when millions are watching
- Managing the overwhelm of sudden attention, all while staying in integrity and raising a family
If you're building a course or even just thinking about it, this is the most tactical breakdown of a no-ad, no-team launch we've published, and it's worth the listen.
🎥 Watch or listen here:
If you tried to run Jessi's playbook tomorrow, what would break first in your funnel? Drop it below ⬇️