Good evening. I have a $95 monthly ManyChat subscription, which I pay for regularly every month. However, about 10 days ago, I noticed that, in addition to my usual monthly subscription fee, I have also been charged $0.01 for each interaction. Could you please explain what these additional charges are for? How can I fix this?
Question
Unexpected Charges Per Interaction on My Monthly Plan
+3Hi,
This is likely related to Meta's new pricing for service (non-template) messages on the WhatsApp API, which they started charging for as of October 1st. 🫠
This is not an additional fee from Manychat... it is a direct charge from Meta, and all platforms using the official API are now required to pass these costs on. You can read more about this change in Meta's official documentation here: https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages
This is so crazy and sudden.
I have clients receiving 1000s of messages via the bot I setup. My entire business case now gets blown out the park.
Do you know why we were not given sufficient warnings to prepare for this?
Do we have other options to reduce the opex and still use WhatsApp?
+3This is so crazy and sudden.
I have clients receiving 1000s of messages via the bot I setup. My entire business case now gets blown out the park.
Do you know why we were not given sufficient warnings to prepare for this?
Do we have other options to reduce the opex and still use WhatsApp?
I remember receiving an e-mail from Manychat about this pricing change from Meta´s side…
And I also received a couple of e-mails directly from Meta informing this change starting at October 1st.
Sure, I have my own tools that use Meta solutions and a bunch of clients using WhatsApp Cloud API… because of that I saw the “announcement” about 3 months before in Metas documentation = https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages
As soon as I saw that, we communicated our clients and started calculations to predict the new opex costs…
Here you find a video posted one month ago explaining it (and some comments with changes that came some days after) =
In a nutshell… only way to reduce Cloud API costs is via CTWA Ads.
But if you only use the WhatsApp account to receive organic messages from leads and clients… there’s no way to cut costs...
This is so crazy and sudden.
I have clients receiving 1000s of messages via the bot I setup. My entire business case now gets blown out the park.
Do you know why we were not given sufficient warnings to prepare for this?
Do we have other options to reduce the opex and still use WhatsApp?
I remember receiving an e-mail from Manychat about this pricing change from Meta´s side…
And I also received a couple of e-mails directly from Meta informing this change starting at October 1st.
Sure, I have my own tools that use Meta solutions and a bunch of clients using WhatsApp Cloud API… because of that I saw the “announcement” about 3 months before in Metas documentation = https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages
As soon as I saw that, we communicated our clients and started calculations to predict the new opex costs…
Here you find a video posted one month ago explaining it (and some comments with changes that came some days after) =
In a nutshell… only way to reduce Cloud API costs is via CTWA Ads.
But if you only use the WhatsApp account to receive organic messages from leads and clients… there’s no way to cut costs...
Thanks appreciate the feedback.
I’m looking at creating a Form within WhatsApp to reduce the number of Service messages, which should reduce the costs significantly.
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