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Can’t Create “Instagram: New Follower” Automation – Trigger Missing Despite Proper Setup

  • October 15, 2025
  • 5 comments
  • 517 views

Unicorn Baby

Hi everyone! 👋

I’m experiencing an issue with my ManyChat + Instagram integration, and I would really appreciate your help or confirmation if others are facing the same.

🧩 The problem:
I have a paid ManyChat account connected to our business Instagram profile (Unicorn Baby).
Everything appears correctly linked:

  • Instagram account → Connected under Integrations

  • Facebook Page → Full Control access for both admins

  • Instagram Messaging permissions → active

However, when I try to create an automation, there is no trigger for “Instagram: New Follower”.
Only the following Instagram triggers are available:

  • Message Received

  • Story Reply

  • Post & Reel Comments

There’s simply no option to trigger an automation when a new user follows our account.

⚙️ What we’ve already done:

  • Rechecked all permissions and roles in Facebook Business Manager

  • Ensured the Instagram account is professional (business) and properly linked to the Facebook Page

  • Activated Handover Protocol and granted ManyChat all necessary permissions

  • Contacted both Meta and ManyChat support, but haven’t received a clear solution yet

🧭 Goal:
We’d like to send a short welcome message to new Instagram followers offering 3 quick options.

💬 Questions:

  1. Has anyone recently managed to use or activate an “Instagram: New Follower” trigger?

  2. Has Meta officially deprecated this event from the API, and if so, what’s the best approved alternative (e.g. Comment → DM, Story Reply, Ref URL)?

  3. Any updates from the ManyChat team on future support for follower-based automations?

Thank you so much in advance for any info, screenshots, or shared experiences 🙏

 

Best answer by Raquel C

Hi ​@Unicorn Baby this feature is now available for all users. You can find all the details here: 

 

5 replies

Fabio Gaulke
Forum|alt.badge.img+3
  • Community Moderator
  • October 15, 2025

 Hi, ​@Unicorn Baby!

 

This feature is still in beta and Meta is enabling it for only a few accounts.
I manage a couple dozen accounts and none of them have it at the moment.

 

Unfortunately, the only thing to do is wait…

 


Unicorn Baby
  • Author
  • Up-and-comer
  • October 16, 2025

But I have so many friends who use ManyChat and they don’t have this problem. I really can’t understand.


Fabio Gaulke
Forum|alt.badge.img+3
  • Community Moderator
  • October 16, 2025

But I have so many friends who use ManyChat and they don’t have this problem. I really can’t understand.

 

It’s not really a “problem”; it’s more like a closed beta test that Meta is running with Manychat.

Once it’s validated and approved, this feature should be rolled out to all accounts.


Raquel C
Forum|alt.badge.img+3
  • Former Manychat Community Manager
  • Answer
  • October 27, 2025

Hi ​@Unicorn Baby this feature is now available for all users. You can find all the details here: 

 


RiseUp
  • Up-and-comer
  • October 8, 2026

But I have so many friends who use ManyChat and they don’t have this problem. I really can’t understand.

 

It’s not really a “problem”; it’s more like a closed beta test that Meta is running with Manychat.

Once it’s validated and approved, this feature should be rolled out to all accounts.

It’s been 12 months since you said that, I still can’t access this feature. Is it really still the case that it’s in beta? I mean Jesus it’s not a new nuclear fusion technology