Comment-to-DM automation going to spam/message requests

Question

Hi guys,

I'm running a Comment trigger automation on Instagram where someone comments a keyword on my post and ManyChat sends them an automatic reply.

The issue is that my first message is going directly to the recipient's spam folder or message requests, so most people never see it.

In the beginning it was fine so the conversion rate was high. And after a few days, I noticed that no one was converting (like 20 people straight) so I decided to create a new account and test it and it was going to the Spam folder..

Has anyone experience this? what’s the solution?

SumGeniusAI · Answer

This is Meta's spam filter, not a manychat bug. Two things are happening at once: non-followers always land in message requests, and when you send the same first message with a link to a lot of people, Meta's spam detection starts pattern-flagging it into the hidden Spam tab. That's why it converted at first and then died after ~20, the filter caught the pattern.

The fix that actually works: keep the link OUT of your first message. Send a short conversational opener with a button or reply prompt instead, like "Want the link? Tap below." When they tap or reply, that interaction opens the conversation, pulls it out of requests into their normal inbox, and then your second message with the link lands where they'll actually see it.

A couple more things that help: set your public comment reply to say something like "just DM'd you, check your message requests," and keep the copy conversational with no all caps, emoji walls, or "click here," since Meta reads the message text for spam signals.

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