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Controlling reel redirection in FB Messenger and Instagram Direct Message

  • March 24, 2026
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random-user

I have set up automation flows to send Reel URLs to users via Facebook Messenger and Instagram Direct Message. I have already disabled ManyChat’s Card URL Shortener to avoid redirection issues.

However, during testing, I’ve noticed inconsistent behavior: sometimes the link opens the video directly in the native Instagram/Facebook app, but other times it opens the Reel in the in-app browser instead.

Is there a way to make this behavior more consistent? My goal is to ensure users are always redirected to the native app to watch the Reel.