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Question

Does editing a Facebook Ads automation affect Meta’s learning phase?

  • August 20, 2026
  • 1 comment
  • 7 views

Branka

I’m running a Facebook ad that uses a Manychat automation with the User clicks a Facebook Ad trigger. The ad is currently live in Meta Ads Manager, and I want to make some edits to the automation.

Before editing, I plan to pause the ad in Ads Manager, update the automation in Manychat, reactivate the trigger, and then turn the ad back on.

My question is: when I do this, does it affect Meta’s learning phase for the ad, or will the campaign continue learning normally after the ad is turned back on?

1 reply

cata_rendon
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  • Community Moderator
  • August 21, 2026

Hi ​@Branka, to be honest I think it migh as you automation can increase or decrease use´s interaction with you brand - at least the welcome message.