Does editing a Facebook Ads automation affect Meta’s learning phase?

Question

I’m running a Facebook ad that uses a Manychat automation with the User clicks a Facebook Ad trigger. The ad is currently live in Meta Ads Manager, and I want to make some edits to the automation.

Before editing, I plan to pause the ad in Ads Manager, update the automation in Manychat, reactivate the trigger, and then turn the ad back on.

My question is: when I do this, does it affect Meta’s learning phase for the ad, or will the campaign continue learning normally after the ad is turned back on?

Best answer by rodrigo_silvano

Hey @Branka
When you do that, it’s not the automation edit that affects Meta’s learning phase, but the act of stopping the ad itself.

rodrigo_silvano · Accepted Answer

Hey ​@BrankaWhen you do that, it’s not the automation edit that affects Meta’s learning phase, but the act of stopping the ad itself.

cata_rendon · Answer

Hi ​@Branka, to be honest I think it migh as you automation can increase or decrease use´s interaction with you brand - at least the welcome message.

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