Hi @Multicolor welcome to ManyChat!
Attribution is indeed crucial when running multiple ads for different products — you need to know exactly where your leads are coming from. The good news is ManyChat has a built-in feature designed for this: Ads Triggers
Ads Triggers automatically initiate a ManyChat conversation when someone interacts with your Facebook, Instagram, or WhatsApp ads. This means each automation is tied directly to a specific ad, giving you full visibility on which campaign is driving each conversation.
How to set it up:
Set up your automations using the Ads Trigger feature instead of Meta's default conversation starters. When configuring the automated message, make sure to select "Partner App" as the message type — avoid using Meta's native conversation starter templates, as they won't give you the same attribution tracking.
A few important limitations to keep in mind:
- Facebook Ads Trigger is only available for Traffic, Engagement, and Sales campaign objectives.
- Once an automation is linked to an active ad, it cannot be modified — so make sure your flow is finalized before connecting it to a live campaign.
- Each platform (Facebook, Instagram, WhatsApp) has its own Ads Trigger setup.
- Facebook Ads Trigger: https://help.manychat.com/hc/en-us/articles/14281372007196-Facebook-Ads-Trigger
- Instagram Ads Trigger: https://help.manychat.com/hc/en-us/articles/14281321942428-Instagram-Ads-Trigger
- WhatsApp Ads Trigger: https://help.manychat.com/hc/en-us/articles/17154181720476-WhatsApp-Ads-Trigger
If you need any help setting this up, don't hesitate to reach out!
Best regards,
Catalina Rendón