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IG Automations Not Working

  • May 19, 2026
  • 2 comments
  • 47 views

Jesse Colson

Hey guys, looking for help troubleshooting Instagram comment automations.

My ManyChat account is connected, permissions refreshed successfully, automations are live, trigger words are correct, and it’s set to trigger on comments across any post/reel + story replies.

Problem is: when someone comments the keyword, absolutely nothing happens. No DM, no trigger, nothing.

I’ve already:

  • refreshed permissions
  • confirmed IG account is connected properly
  • checked notifications/settings
  • verified keyword spelling
  • read through the different articles on this

Still not working at all.

Has anyone run into this and found an actual fix?

Best answer by SumGenius

Hey Jesse, your troubleshooting checks out. The problem is bigger than your setup.

 

Two things going on at Meta right now that ManyChat has acknowledged but doesn't loudly explain in the dashboard:

1. Meta dropped Instagram's API rate limit from 5,000 calls per hour to 200 (96% reduction). Accounts pushing any real volume hit the ceiling fast and everything past that silently fails.

2. Comment webhook delivery from Meta has been intermittent for weeks across every automation platform. ManyChat has escalated to Meta. Nothing any platform can fix on their end until Meta does.

 

One thing actually worth trying on your side: if your automation includes both a public reply to the comment AND a DM send, those are two separate Meta Graph API calls with different rate limits and different webhook subscriptions. They fail independently, and right now the public reply call is the one breaking most often. If the public reply step fails, the whole flow can silently halt before the DM ever fires. Try a DM-only version of the flow (no public comment reply) and see if it goes through. That isolates whether you're hitting the webhook delivery problem or the public reply failure.

 

ManyChat's own current workaround is to use DM keyword triggers instead of comment triggers entirely. Worth keeping in your back pocket if you can't wait out the Meta side.  Hope that helps.

2 replies

SumGenius
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  • Smooth talker
  • Answer
  • May 19, 2026

Hey Jesse, your troubleshooting checks out. The problem is bigger than your setup.

 

Two things going on at Meta right now that ManyChat has acknowledged but doesn't loudly explain in the dashboard:

1. Meta dropped Instagram's API rate limit from 5,000 calls per hour to 200 (96% reduction). Accounts pushing any real volume hit the ceiling fast and everything past that silently fails.

2. Comment webhook delivery from Meta has been intermittent for weeks across every automation platform. ManyChat has escalated to Meta. Nothing any platform can fix on their end until Meta does.

 

One thing actually worth trying on your side: if your automation includes both a public reply to the comment AND a DM send, those are two separate Meta Graph API calls with different rate limits and different webhook subscriptions. They fail independently, and right now the public reply call is the one breaking most often. If the public reply step fails, the whole flow can silently halt before the DM ever fires. Try a DM-only version of the flow (no public comment reply) and see if it goes through. That isolates whether you're hitting the webhook delivery problem or the public reply failure.

 

ManyChat's own current workaround is to use DM keyword triggers instead of comment triggers entirely. Worth keeping in your back pocket if you can't wait out the Meta side.  Hope that helps.


cata_rendon
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  • Community Moderator
  • May 21, 2026

Hi ​@Jesse Colson 
I’m sorry to hear you’re experiencing issues with your IG Comment Trigger — I know how frustrating this can be.

Here are a few things I’d recommend double-checking:

  1. Instagram permissions
    You already mentioned you refreshed permissions, which is usually a quick fix, but since it didn’t work in your case, we can rule that out for now.
  2. Follow the official IG automation troubleshooting guide
    This step-by-step guide covers several edge cases that can cause comment automations to stop firing and is very helpful for diagnosing issues like this:
    https://help.manychat.com/hc/en-us/articles/14281308423452-Instagram-automation-troubleshooting
  3. Check for platform-wide issues
    Sometimes this is related to a temporary issue on Instagram or ManyChat’s side. You can check the current system status here:
    https://status.manychat.com/
  4. One-time trigger behavior
    Just as a reminder, Instagram comment automations only trigger once per user per post. If the same user commented again, the automation would not fire a second time.

If nothing works, I would suggest you to contact Manychat support team, here is a guide on how to get help:  How to get support from Manychat – Manychat Help

Cheers,
Catalina R