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Question

Keyword automation not triggering at all (Instagram comments + DM) — 0 runs even on a fresh flow

  • September 1, 2026
  • 1 comment
  • 7 views

Yasmine

Hi everyone,

I'm trying to set up a keyword automation on Instagram (comment + DM trigger on the keyword "DECLIC"/"DÉCLIC") to send a lead magnet, and nothing is triggering at all.

What I've tried so far:
- Tested by commenting with the keyword on a Reel from a second test account — nothing happened
- Also tested by DMing the keyword directly to my Instagram account — nothing happened
- Found and deactivated an old automation that was also listening on comments and may have been intercepting the trigger
- Checked "Pause automations during conversations" (currently locked at a 30-minute minimum) in case opening the Inbox was interfering with tests
- Rebuilt a brand new automation from scratch with my coach, with a very simple single-keyword trigger — still 0 runs, nothing happens

My Instagram account is connected as a Business account, and I don't see any error message anywhere, the automation is set to Live, it just never triggers.

Has anyone run into this? Is there a connection/permission setting on the Instagram side I might be missing, or something specific to check in the ManyChat-Instagram integration?

Thanks a lot for any help!

1 reply

cata_rendon
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  • Community Moderator
  • September 1, 2026

Hi ​@Yasmine,

A few things to check:

Instagram permissions: Instagram → Settings and activity → Messages and story replies → Message controls → Connected tools, make sure "Allow access to messages" is on.

Refresh permissions in ManyChat: Help → Refresh Permissions, this fixes a lot of these cases.

Make sure the automation is published (not just saved) and the trigger is set to Instagram, not another channel.

Also keep in mind the trigger only fires on a user's first comment per post, so repeat test comments won't retrigger it.

Since you've already rebuilt from scratch, I'd start with permissions since that's usually the culprit when everything looks correctly set up but nothing runs.

Hope this helps!
Cata Rendon