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Manychat Inbox Pro: analytics, seats & label workflow, a few questions before migrating our team

  • August 17, 2026
  • 1 comment
  • 8 views
Remi69100

Hi Manychat community 👋

 

We’re currently evaluating whether to move our entire Instagram setter team into Manychat Inbox, and before making the switch, I’d love to clarify a few points with anyone from the Manychat team or users already running a similar setup.

For context, our account currently has:

  • Around 18,500 conversations

  • Around 40,000 active contacts

  • A team of 3 Instagram setters working in DMs every day

Today, they mainly work through the native Instagram app or CRISP. The main limitation is that we don’t have proper conversation assignment, routing, team visibility, or response-time tracking.

We’re therefore seriously considering migrating everything to Manychat Inbox.

 

1. What exactly does the $99/month Inbox subscription unlock?

 

We’re currently on the legacy Marketing Automation plan, which already gives us access to a basic version of Inbox.

In our subscription settings, we can also see the separate Inbox product at $99/month, currently marked as disabled.

Could someone clarify the exact differences between:

Inbox included with Marketing Automation
vs.
the separate $99/month Inbox subscription?

The Help Center mentions things such as:

  • Performance analytics

  • Product Catalog

  • “Inbox Pro features”

…but the link that is supposed to show the detailed feature comparison now redirects to the general pricing page, so I haven’t been able to find a clear feature-by-feature breakdown.

 

2. Agent analytics

 

This is particularly important for us.

What exactly can be measured per agent inside Inbox?

Ideally, we’d like to track:

  • First response time

  • Number of conversations handled

  • Number of replies/messages sent

  • Possibly activity by time of day

  • Any other productivity / responsiveness metrics

We’re considering building part of our setters’ incentive system around responsiveness and conversation management, so understanding exactly what the analytics expose would be extremely helpful.

 

3. Seats and account ownership

 

From what I understand:

  • The $99 Inbox subscription includes 3 Inbox seats

  • Seats from Marketing Automation and Inbox are not combined

  • Additional Inbox seats cost $39/month each

  • The account owner automatically occupies one Inbox seat

Is that correct?

And more importantly: can account ownership be transferred to another team member?

I’m currently the account owner, but as Head of Operations I don’t personally handle Instagram DMs, so using one of the three seats for my account would not be ideal.

 

4. Labels / tags inside Inbox

 

We’ve also seen the recent improvements around labels/tags in Inbox, which is actually one of the features we’ve been waiting for.

 

For our workflow, being able to:

  • Assign labels to conversations

  • Clearly see those labels inside Inbox

  • Filter conversations by label

  • Let setters organise their follow-ups using those labels

…is critical.

If anyone is already using the new label functionality with a team of setters or sales agents, I’d also be very interested in hearing how well it works in practice.

We’re basically at the point where, if these features cover our needs, we could migrate our Instagram DM workflow from CRISP + native Instagram to Manychat Inbox.

Thanks a lot for any clarification or feedback from the Manychat team or community! 🙏

 

    1 reply

    SumGenius
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    • SumGenius
    • Smooth talker
    • August 17, 2026

    Not from the ManyChat team, but I can answer a few of these from their help center since I've been down this road:

    1. The $99 Inbox subscription unlocks the Pro layer on top of the basic Inbox you already have: performance analytics, auto-assignment, team groups, and Product Catalog. The basic Inbox bundled with Marketing Automation is the live chat itself without those team features. The pricing article is "Manychat Inbox pricing" in their help center (updated Feb 2026) if you want it from the source.

    2. Per their Inbox Analytics article, the per-agent numbers are: first response time (filterable per agent), closure time (first message to conversation closed), and assigned vs closed conversations per agent, plus daily chat volume. Two things on your wishlist I could not find documented: message count per agent and activity by time of day. Since you're planning to build setter incentives on these, I'd verify those two inside a trial before committing to the metric design, not after migrating.

    3. Your four bullets match their docs, including the $39 per additional seat. On the important one: their pricing article states the account owner automatically takes an Inbox seat and it cannot be transferred to another team member. So plan on the $99 covering you plus 2 setters, and the third setter being a $39 seat, roughly $138/month for your team as described. One nuance worth knowing: collaborator seats (non-agent access) are unlimited, it's agent seats that are counted.

    4. Can't help on the new labels in practice, hopefully someone running a setter team on them chimes in.

    Good luck with the migration either way, and test the analytics against your incentive plan before the switch.

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