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Question

Massive discrepancy between "Sent" and "Delivered" rates in follow-up message (within 24h window)

  • March 6, 2026
  • 0 comments
  • 11 views

pablopicasso

Hi everyone! 

I've set up an automation and I'm seeing a very worrying discrepancy between my "Sent" and "Delivered" metrics, and I'm hoping someone can help me figure out what's going wrong.

Here is how my flow works:

  1. Trigger: User leaves a comment on a Facebook post.

  2. Message #1: Bot sends a message with a button asking them to confirm they want a link to a free test. (Sent as 'as Private Reply').

  3. Action: User clicks the button, receives the message with the link, and a Smart Delay of 45 minutes starts.

  4. Message #2: A follow-up message checking in on their test results and offering a low-ticket paid product.

The Problem: My "Delivered" rates are drastically lower than the "Sent" rates, despite everything happening well within the 24-hour interaction window.

  • In Message #1, it shows 210 Sent, but only 55.7% Delivered.

  • In the follow-up Message #2, it shows 22 Sent, but an abysmal 9.1% Delivered! (which means practically no one is getting the follow-up).