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Question

Meta support says CAPI will not optimise engagement campaigns. Are they wrong?

  • November 1, 2025
  • 3 replies
  • 31 views

Karl R

Hi all

MC tells us to setup CAPI so that it connects to an engagement campaign that uses ‘message destinations’

 

My problem is that Meta support says that CAPI events will not be used as optimisation signals for an engagement campaign with message destinations (CAPI events will only be used for reporting). See 2 attached screenshots

Can somebody please tell me. Is meta support wrong? Or is it really the case that ManyChat CAPI events do not actually optimise the results of the engagement campaign?

3 replies

Karl R
  • Author
  • Up-and-Comer
  • November 3, 2025

Bump


rodrigo_silvano
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  • Manychat Community Moderator
  • November 3, 2025

Hey, ​@Karl R 

While Meta support says that CAPI is not used for ad optimization, their documentation says otherwise: https://developers.facebook.com/docs/marketing-api/conversions-api/


So yes, the CAPI helps Meta to optimize your ad campaign 🙂


Karl R
  • Author
  • Up-and-Comer
  • November 4, 2025

@rodrigo_silvano So after much back and forth with both manychat support and meta support

https://developers.facebook.com/docs/marketing-api/conversions-api/business-messaging

Looks like it does not work for ‘click to instagram’ unfortunately. Which is my use case


Wondering why other people are even setting up the CAPI flow for instagram when it doesn’t even optimise the campaign 😓