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My sequence message says 'sent' but message is not sent

  • October 27, 2025
  • 2 replies
  • 23 views

sarahbed

Hello everyone,

I am new to this and I’ve been trying to set up a sequence to target contacts that haven’t been back in touch after a first inquiry. I segmented them using tags and subscribed them to a sequence. I then made a sequence with a first message that you can see attached. When I check the conversation I see a notification saying the message was sent, but when I check through my dms I don’t see any message sent. The sequence stats also don’t show any message sent. 

I am confused and wondering what is it that I’m doing wrong.

Thank you for your help :)

 

 

Best answer by fescolarique

The message must be sent within the 24h window.

The Instagram 24 window refers to a Meta policy that allows businesses to send automated, promotional messages to users on Instagram and Messenger for a 24-hour period after the user's last interaction, such as sending a message or clicking a button. After the 24 hours, automated messages can only be sent if a user re-engages, which restarts the window. This rule is designed to prevent spam and maintain a better user experience.

For reference:
How to send messages outside the 24-hour and 7-day windows in Messenger and Instagram

If you need any further help, send me a message

2 replies

fescolarique
  • Rising Conversationalist
  • 12 replies
  • Answer
  • October 27, 2025

The message must be sent within the 24h window.

The Instagram 24 window refers to a Meta policy that allows businesses to send automated, promotional messages to users on Instagram and Messenger for a 24-hour period after the user's last interaction, such as sending a message or clicking a button. After the 24 hours, automated messages can only be sent if a user re-engages, which restarts the window. This rule is designed to prevent spam and maintain a better user experience.

For reference:
How to send messages outside the 24-hour and 7-day windows in Messenger and Instagram

If you need any further help, send me a message


sarahbed
  • Author
  • Up-and-Comer
  • 1 reply
  • October 27, 2025

That’s it, thank you so much. 

Cheers.