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Hello, I use automation to send lead magnets to users who comment on my posts. With Instagram's rules updated on January 1, 2025, I wanted to clarify whether this practice complies with the new community standards.

 

My automation is set up through an approved service and in some videos it contains a call to subscribe - usually the lister says: subscribe to learn more about the Italian language. But these reels were published before January 1. But these reels have automation - we send useful materials.

 

So we are breaking the rules if the reel is published before January 1, but a person leaves a comment now? And in the future, we should not say the phrase "subscribe" in reels at all? All our posts do not contain calls for likes or other actions, except for leaving a comment with a certain word to receive the material.

 

example of our reel https://www.instagram.com/reel/DDxB4dcAXw9/?igsh=MTZ4cTNuaXltYmxqNg==

 

 

Please confirm that this practice is acceptable or provide recommendations for adjusting it to comply with the new rules. Thank you.

 

 

Hello, ​@maria8italy 

I understand your concerns, but Manychat is an Official Meta Partner.

Following Meta’s Community Standards, you shouldn’t have problems.

 

Enjoy using Manychat safely 🙌🏼


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