I’ve been having recurring issues with message templates not getting approved whenever I use the "First Name" variable (especially when it’s the first word in the message). When I submit it for approval, an error message appears — but it doesn’t specify what the actual issue is.
Has anyone else experienced this? Do you know if it’s a bug in Manychat or a restriction from Meta? I couldn’t find any information about it.
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Hey
You can’t start your message template with variables/parameters.

You can check the guidelines here: https://developers.facebook.com/docs/whatsapp/business-management-api/template-review
Let me know if this helps 🙂
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