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Question About Contact Counting in ManyChat

  • December 18, 2025
  • 1 reply
  • 8 views

pablo oliver

I have a question about how ManyChat counts contacts.
I receive a large number of replies to my Instagram stories, but most of them are not sales-related and do not trigger any automation. However, ManyChat is still counting these people as new contacts.

My question is:
Does ManyChat count every person I interact with manually as a contact, even if no automation is triggered, or are contacts only counted when ManyChat sends an automated message or interacts automatically?

I want to understand whether contacts are counted based on any interaction, or only when an automation is actually executed.

1 reply

Gustavo Boregio
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  • Manychat Community Moderator
  • December 18, 2025

@pablo oliver contacts count based on any interaction, whether they trigger an automation or not.