Skip to main content
Solved

Traffic Ad Killed Automation

  • January 14, 2026
  • 1 reply
  • 11 views
michaelrunsads

I had 2 organic posts that I was using the comment a word to DM automation. It was working fine. I then went into Meta Ads Manager, made a Traffic Objective Ad optimizing for Instagram profile visits using these two existing posts. Now neither automation for those 2 posts work.

Is there a way to resolve this? Thank you.

Best answer by cata_rendon

Hi ​@michaelrunsads 

I think what you’re seeing is expected behavior.

When you turn an organic post into a Traffic objective ad, Meta changes how comments are handled. Traffic ads are optimized for profile visits, not for engagement, so comment-based DM automations stop firing on those posts.

 Best practice:
If you want to run ads and trigger automations reliably, use ManyChat’s Instagram Ads Trigger instead of boosting or converting organic posts.

With the Ads Trigger:

  • The automation is attached to the ad itself, not the post

  • It works consistently for paid traffic

  • You avoid conflicts between organic comment triggers and Meta ad delivery

Here’s the official guide with step-by-step setup:
https://help.manychat.com/hc/en-us/articles/14281321942428-Instagram-Ads-Trigger

My advise: Keep organic posts for organic comment automations, and ads for Ads Triggers. Mixing both on the same post usually causes issues like the one you’re experiencing.

Hope this helps!
Cata Rendon.

    1 reply

    cata_rendon
    Forum|alt.badge.img+4
    • cata_rendon
    • Manychat Community Moderator
    • Answer
    • January 14, 2026

    Hi ​@michaelrunsads 

    I think what you’re seeing is expected behavior.

    When you turn an organic post into a Traffic objective ad, Meta changes how comments are handled. Traffic ads are optimized for profile visits, not for engagement, so comment-based DM automations stop firing on those posts.

     Best practice:
    If you want to run ads and trigger automations reliably, use ManyChat’s Instagram Ads Trigger instead of boosting or converting organic posts.

    With the Ads Trigger:

    • The automation is attached to the ad itself, not the post

    • It works consistently for paid traffic

    • You avoid conflicts between organic comment triggers and Meta ad delivery

    Here’s the official guide with step-by-step setup:
    https://help.manychat.com/hc/en-us/articles/14281321942428-Instagram-Ads-Trigger

    My advise: Keep organic posts for organic comment automations, and ads for Ads Triggers. Mixing both on the same post usually causes issues like the one you’re experiencing.

    Hope this helps!
    Cata Rendon.

    https://www.dominariai.com | www.linkedin.com/in/catalina-rendon-gamboa
      Community Terms & ConditionsCookie settingsAccessibility statement