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Using Manychat to drive direct bookings

  • May 25, 2026
  • 2 comments
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BillCabinSpa

Hey everyone!

Curious how other vacation rental owners are using ManyChat to drive engagement, followers, and ultimately bookings for their properties.

My wife and I recently started experimenting with Instagram + ManyChat for our cabin/wellness retreat and would love to hear what’s actually working for people.

Thanks,

Bill

Best answer by Gustavo Boregio

Hey ​@BillCabinSpa I’d start with 2 strategies:

#1: Ads

Run meta ads that start a conversation! In this conversation, you can answer questions, offer benefits, and nurture the lead until they’re ready to book with you!

#2: Welcome Bot

Here’s the idea: people check-in, and you tell them ‘Scan this QR to learn all you can do here’. Once they scan, you start a conversation with them, and let them know about what to do nearby, any events, how to use the amenities, etc.

The cool thing is that these people are confirmed guests. So you can use this to create an audience in Meta and optimize your ads, you can offer them a ‘book again with a discount’ option, and so much more!

We work with a property management team (they manage over 100 properties) in Spain and we’re doing strategy #2 to get people to re-book directly instead of booking through AirBNB or Booking.

    2 replies

    Gustavo Boregio
    Forum|alt.badge.img+7
    • Gustavo Boregio
    • Community Moderator & Expert
    • Answer
    • May 25, 2026

    Hey ​@BillCabinSpa I’d start with 2 strategies:

    #1: Ads

    Run meta ads that start a conversation! In this conversation, you can answer questions, offer benefits, and nurture the lead until they’re ready to book with you!

    #2: Welcome Bot

    Here’s the idea: people check-in, and you tell them ‘Scan this QR to learn all you can do here’. Once they scan, you start a conversation with them, and let them know about what to do nearby, any events, how to use the amenities, etc.

    The cool thing is that these people are confirmed guests. So you can use this to create an audience in Meta and optimize your ads, you can offer them a ‘book again with a discount’ option, and so much more!

    We work with a property management team (they manage over 100 properties) in Spain and we’re doing strategy #2 to get people to re-book directly instead of booking through AirBNB or Booking.

    🧑‍💻 https://engimarketers.com | 📲 https://superarmeonline.com
      BillCabinSpa
      • BillCabinSpa
      • Author
      • Up-and-comer
      • June 3, 2026

      Gustavo, thanks so much for the info this is super helpful.  We created our first automation and are excited to see how it goes.

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