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Utility Message

  • March 3, 2026
  • 14 comments
  • 184 views

Lee1989

Hello, 

I have tried to use the utility message but every message that I put is rejected. From looking on META, it looks like you have to follow a certain format to get accepted but it is not clear, how to get these messages on Manychat. Any help appreciated on what to do. I am trying to reach contacts outside of the 48 hour period. Thanks 

Best answer by Fabio Gaulke

I am getting this same issue. Seemingly whatever i put in the template is declined after 5 seconds. Is this a bug? or is Meta’s AI determining that the message is not compliant that quickly?

Is there any information/framework for what would be approved?

 

Meta can be very quick in some cases. 😅

Here you find the official Meta information about template category guidelines: https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/template-categorization

 

PS: but as I commented before, in the last couple of weeks, even if I created Utility templates following 100% of the guidelines, it still got reclassified as Marketing and I had to send it to analyze through the WhatsApp Business Account (https://business.facebook.com/latest/whatsapp_manager/message_templates)

14 replies

Gustavo Boregio
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  • Community Moderator & Expert
  • March 3, 2026

@Lee1989 message tags are deprecated by Meta and cannot be used anymore.

More details here:

 


Fabio Gaulke
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  • Community Moderator
  • March 3, 2026

Hi, ​@Lee1989!

 

Meta is very restricted with the approval of Utility Message Templates.
in the last couple of weeks, almost 100% os all my templates are being categorized as Marketing Templates. And, for most of these cases, if I go to the WABA (WhatsApp Business Account) in the Business Manager there’s a message informing that the Message Templates were classified to Marketing or rejected with a link to select a new analysis. This has a huge chance to approve your template as Utility in a couple of days (if the content is really something related to a Utility Message).

 

 


Max112233
  • Channel Explorer
  • March 3, 2026

I am getting this same issue. Seemingly whatever i put in the template is declined after 5 seconds. Is this a bug? or is Meta’s AI determining that the message is not compliant that quickly?

Is there any information/framework for what would be approved?


Fabio Gaulke
Forum|alt.badge.img+3
  • Community Moderator
  • Answer
  • March 4, 2026

I am getting this same issue. Seemingly whatever i put in the template is declined after 5 seconds. Is this a bug? or is Meta’s AI determining that the message is not compliant that quickly?

Is there any information/framework for what would be approved?

 

Meta can be very quick in some cases. 😅

Here you find the official Meta information about template category guidelines: https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/template-categorization

 

PS: but as I commented before, in the last couple of weeks, even if I created Utility templates following 100% of the guidelines, it still got reclassified as Marketing and I had to send it to analyze through the WhatsApp Business Account (https://business.facebook.com/latest/whatsapp_manager/message_templates)


cata_rendon
Forum|alt.badge.img+5
  • Community Moderator
  • March 4, 2026

Hi, ​@Lee1989!

 

Meta is very restricted with the approval of Utility Message Templates.
in the last couple of weeks, almost 100% os all my templates are being categorized as Marketing Templates. And, for most of these cases, if I go to the WABA (WhatsApp Business Account) in the Business Manager there’s a message informing that the Message Templates were classified to Marketing or rejected with a link to select a new analysis. This has a huge chance to approve your template as Utility in a couple of days (if the content is really something related to a Utility Message).

 

 

Thanks ​@Fabio Gaulke for sharing your experience. As you said some clients are experiencing the same issue in the lasts days...


Max112233
  • Channel Explorer
  • March 10, 2026

Ok i am now able to get messages approved, just need to follow the template guidelines, thankyou!!

Only issue i am facing now is access to utility messages across all my pages. Of my 10 pages, there is only access to utility messages on 3. All my pages are very similar so there is no reason it should be enabled on some and not others… is it possible for manychat to roll out this across all my pages ASAP?

 


Lee1989
  • Author
  • Up-and-Comer
  • March 10, 2026

Ok i am now able to get messages approved, just need to follow the template guidelines, thankyou!!

Only issue i am facing now is access to utility messages across all my pages. Of my 10 pages, there is only access to utility messages on 3. All my pages are very similar so there is no reason it should be enabled on some and not others… is it possible for manychat to roll out this across all my pages ASAP?

 

I have the same issue and could do with it on all my accounts, wondering how to get it on all of them, have you had any answer ​@Max112233 ?


cata_rendon
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  • Community Moderator
  • March 10, 2026

Ok i am now able to get messages approved, just need to follow the template guidelines, thankyou!!

Only issue i am facing now is access to utility messages across all my pages. Of my 10 pages, there is only access to utility messages on 3. All my pages are very similar so there is no reason it should be enabled on some and not others… is it possible for manychat to roll out this across all my pages ASAP?

 

Hi ​@Max112233 are you talking about Whatsapp marketing messages? Is that is the case, checked if for each one of the accounts you have the proper set up:  https://help.manychat.com/hc/en-us/articles/20570792207260-How-to-enable-Marketing-Messages-for-WhatsApp-in-Manychat

 

Hope this helps!

Catalina Rendon


Max112233
  • Channel Explorer
  • March 12, 2026

Ok i am now able to get messages approved, just need to follow the template guidelines, thankyou!!

Only issue i am facing now is access to utility messages across all my pages. Of my 10 pages, there is only access to utility messages on 3. All my pages are very similar so there is no reason it should be enabled on some and not others… is it possible for manychat to roll out this across all my pages ASAP?

 

Hi ​@Max112233 are you talking about Whatsapp marketing messages? Is that is the case, checked if for each one of the accounts you have the proper set up:  https://help.manychat.com/hc/en-us/articles/20570792207260-How-to-enable-Marketing-Messages-for-WhatsApp-in-Manychat

 

Hope this helps!

Catalina Rendon

 I am talking about ‘utility message templates’ for messenger. I still do not have this fuctionailty on most of my accounts.

@Lee1989 I have a ticket open with support but thats been very slow. Yesterday they confirmed it was active on an account i already new it was active on, but they asked me to send a list of the other accounts i need it activatied on. Its been over 24 hours without a response, or utulity message templates being enabled on any of these accounts yet, but i am hopeful it will be soon


Lee1989
  • Author
  • Up-and-Comer
  • March 12, 2026

Thanks for the reply ​@Max112233 - can you let me know if you get a reply and if it becomes enabled on your other accounts as well please 


Max112233
  • Channel Explorer
  • March 13, 2026

Thanks for the reply ​@Max112233 - can you let me know if you get a reply and if it becomes enabled on your other accounts as well please 

Yes i just had it enabled across all my accounts. Support should be able to help you, may just take a few days


Lee1989
  • Author
  • Up-and-Comer
  • March 13, 2026

Thanks ​@Max112233 - have you got the email address for support or did you just raise a ticket and got a reply?


Max112233
  • Channel Explorer
  • March 15, 2026

I just raised a ticket, and kept prompting for a reply


cata_rendon
Forum|alt.badge.img+5
  • Community Moderator
  • March 17, 2026

Thanks ​@Max112233 - have you got the email address for support or did you just raise a ticket and got a reply?

Hi ​@Lee1989 , here is a guide on how to get manychat support in case you need it: How to get support from Manychat – Manychat Help