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Question

Utility Message

  • March 3, 2026
  • 3 comments
  • 21 views

Lee1989

Hello, 

I have tried to use the utility message but every message that I put is rejected. From looking on META, it looks like you have to follow a certain format to get accepted but it is not clear, how to get these messages on Manychat. Any help appreciated on what to do. I am trying to reach contacts outside of the 48 hour period. Thanks 

3 replies

Gustavo Boregio
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  • Community Moderator & Expert
  • March 3, 2026

@Lee1989 message tags are deprecated by Meta and cannot be used anymore.

More details here:

 


Fabio Gaulke
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  • Community Moderator
  • March 3, 2026

Hi, ​@Lee1989!

 

Meta is very restricted with the approval of Utility Message Templates.
in the last couple of weeks, almost 100% os all my templates are being categorized as Marketing Templates. And, for most of these cases, if I go to the WABA (WhatsApp Business Account) in the Business Manager there’s a message informing that the Message Templates were classified to Marketing or rejected with a link to select a new analysis. This has a huge chance to approve your template as Utility in a couple of days (if the content is really something related to a Utility Message).

 

 


Max112233
  • Channel Explorer
  • March 3, 2026

I am getting this same issue. Seemingly whatever i put in the template is declined after 5 seconds. Is this a bug? or is Meta’s AI determining that the message is not compliant that quickly?

Is there any information/framework for what would be approved?