Hello,
I have tried to use the utility message but every message that I put is rejected. From looking on META, it looks like you have to follow a certain format to get accepted but it is not clear, how to get these messages on Manychat. Any help appreciated on what to do. I am trying to reach contacts outside of the 48 hour period. Thanks
Best answer by Fabio Gaulke
Hi,
Meta is very restricted with the approval of Utility Message Templates.
in the last couple of weeks, almost 100% os all my templates are being categorized as Marketing Templates. And, for most of these cases, if I go to the WABA (WhatsApp Business Account) in the Business Manager there’s a message informing that the Message Templates were classified to Marketing or rejected with a link to select a new analysis. This has a huge chance to approve your template as Utility in a couple of days (if the content is really something related to a Utility Message).
+7
More details here:
+3Hi,
Meta is very restricted with the approval of Utility Message Templates.
in the last couple of weeks, almost 100% os all my templates are being categorized as Marketing Templates. And, for most of these cases, if I go to the WABA (WhatsApp Business Account) in the Business Manager there’s a message informing that the Message Templates were classified to Marketing or rejected with a link to select a new analysis. This has a huge chance to approve your template as Utility in a couple of days (if the content is really something related to a Utility Message).
I am getting this same issue. Seemingly whatever i put in the template is declined after 5 seconds. Is this a bug? or is Meta’s AI determining that the message is not compliant that quickly?
Is there any information/framework for what would be approved?
+3I am getting this same issue. Seemingly whatever i put in the template is declined after 5 seconds. Is this a bug? or is Meta’s AI determining that the message is not compliant that quickly?
Is there any information/framework for what would be approved?
Meta can be very quick in some cases. 😅
Here you find the official Meta information about template category guidelines: https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/template-categorization
PS: but as I commented before, in the last couple of weeks, even if I created Utility templates following 100% of the guidelines, it still got reclassified as Marketing and I had to send it to analyze through the WhatsApp Business Account (https://business.facebook.com/latest/whatsapp_manager/message_templates)
+4Hi,
Meta is very restricted with the approval of Utility Message Templates.
in the last couple of weeks, almost 100% os all my templates are being categorized as Marketing Templates. And, for most of these cases, if I go to the WABA (WhatsApp Business Account) in the Business Manager there’s a message informing that the Message Templates were classified to Marketing or rejected with a link to select a new analysis. This has a huge chance to approve your template as Utility in a couple of days (if the content is really something related to a Utility Message).
Thanks
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