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Why can I only send broadcasts to 73 people when I have 12k active contacts?

  • October 3, 2025
  • 1 reply
  • 28 views

chrischris011

I have about 12,100 active contacts and 8,879 inactive contacts in my ManyChat account (screenshot attached). But when I go to send a broadcast, it only lets me reach 73 people.

I’m confused — what’s the real difference between active vs inactive contacts, and how do I make sure my messages go out to all of my contacts instead of just a small fraction?

Do I need to re-engage my inactive contacts, change settings, or is there a platform limitation I’m missing? Any guidance would be much appreciated!

 

 

Best answer by Gustavo Boregio

Hey ​@chrischris011 this is because of the 24 hours rule. You can read more about it here:

https://help.manychat.com/hc/en-us/articles/14281199732892-How-to-send-messages-outside-the-24-hour-and-7-day-windows-in-Messenger-and-Instagram

I always suggest doing a multi-channel approach, where you’re capturing the email address and possibly phone number in your IG/Messenger automations to be able to engage with this audience after the 24 hours (through Email, SMS or WhatsApp).

In Messenger you also have the option of Messenger Lists. More details here:

https://help.manychat.com/hc/en-us/articles/14281158573852-Messenger-Lists-in-Manychat

Hope this helps!

1 reply

Gustavo Boregio
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  • Manychat Community Moderator
  • Answer
  • October 5, 2025

Hey ​@chrischris011 this is because of the 24 hours rule. You can read more about it here:

https://help.manychat.com/hc/en-us/articles/14281199732892-How-to-send-messages-outside-the-24-hour-and-7-day-windows-in-Messenger-and-Instagram

I always suggest doing a multi-channel approach, where you’re capturing the email address and possibly phone number in your IG/Messenger automations to be able to engage with this audience after the 24 hours (through Email, SMS or WhatsApp).

In Messenger you also have the option of Messenger Lists. More details here:

https://help.manychat.com/hc/en-us/articles/14281158573852-Messenger-Lists-in-Manychat

Hope this helps!