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Native WhatsApp Forms (In-App Forms)

Related product area:WhatsApp
  • October 27, 2025
  • 1 comment
  • 87 views
katharinadeze

Currently, when running WhatsApp ad campaigns, users must send a keyword or message first before a ManyChat flow can start. This extra step creates friction in the lead onboarding process and can negatively affect conversion rates — especially in paid campaigns.

Proposed Solution:
Introduce native WhatsApp Forms (in-app forms) that open directly inside WhatsApp when a user clicks a link or ad.
These forms would allow users to fill in fields such as name, email, preferences, or other custom data without needing to send a message first.

Why This Matters:
I build automated WhatsApp funnels via ManyChat for coaches and consultants in the DACH region, and this feature would be a real gamechanger for WhatsApp automation and advertising.
Platforms like Spoki already offer this kind of native WhatsApp form experience — enabling smoother lead capture and higher conversion rates.

With native WhatsApp forms, advertisers could:

  • Simplify the ad-to-chat flow dramatically

  • Collect structured data directly in WhatsApp

  • Improve the first-contact experience for new leads

  • Optimize campaign performance and reduce drop-offs

Questions:

  • Is native in-WhatsApp form support currently on the ManyChat roadmap for 2025?

  • If not yet, is there any workaround (e.g., via structured messages, templates, or custom API logic) to simulate this behavior?

Impact:
This feature would make WhatsApp ads much easier to optimize, improve lead quality, and reduce friction in funnel automation — especially for businesses running WhatsApp-based lead generation at scale.

    1 reply

    katharinadeze
    • katharinadeze
    • Author
    • Up-and-comer
    • August 23, 2026

    Hi ManyChat team,

    I’d really like to push this feature request again because I think native WhatsApp Forms should be a much higher priority for ManyChat.

    For businesses using Click-to-WhatsApp Ads, the current entry experience creates unnecessary friction: after clicking the ad, users still have to actively send a message before the automation can really start.

    WhatsApp Forms solve exactly this problem. They allow businesses to collect information such as name, email address or other lead data immediately and create a much smoother entry into the funnel.

    This is particularly important for lead generation funnels, not just customer support or conversational automation.

    At the moment, collecting this data cleanly often requires additional workarounds with tools like Make or Zapier. That means more setup, more maintenance, additional costs and — most importantly — more potential points of failure.

    For professional marketers and agencies, having to rely on external middleware for such a basic part of a WhatsApp lead funnel is frustrating and unnecessarily complex.

    Other WhatsApp marketing platforms already offer this functionality, which makes it difficult to understand why a platform as established as ManyChat still doesn’t support it.

    For marketers running paid traffic, this isn't a minor convenience feature. Every additional step between the ad click and the actual funnel costs conversions.

    ManyChat already provides an excellent automation environment once a user is inside the conversation. What’s missing is a frictionless and reliable way to get them there and capture the necessary lead data without external workarounds.

    For someone building WhatsApp funnels professionally, this can genuinely become a reason to recommend another platform to clients — despite preferring ManyChat for almost everything else.

    I would therefore really encourage the product team to reconsider the priority of native WhatsApp Forms.

    Is this currently on the roadmap? And if so, is there any indication of when it might be implemented?

    Best regards
    Katharina

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