Hi Manychat Community 👋 

We heard you and your requested feature is now in beta: 

We’re so excited to announce the launch of Follow to DM, a Meta-approved feature that lets you automatically send a DM to anyone who follows your Instagram account.

This is one of our most requested features and we’re proud to share that Manychat is the exclusive partner to bring it to market first. With Follow to DM, you can instantly connect with new followers, start conversations at the perfect moment, and build genuine relationships without lifting a finger.
 

🔥 Key Benefits

• Connect at the right moment: Greet new followers the instant they hit “Follow”
• Make every follower feel welcome: Send a warm, personal hello automatically – no manual DMs needed
• Build trust from day one: Help people understand who you are and what you offer right away
• Turn followers into fans: Start meaningful conversations that can lead to deeper engagement and future sales
• Stay consistent: Never miss the chance to engage, even when you’re offline

🤝 Key Features:

• Follow to DM Automation: Automatically send a message when someone follows you on Instagram
• Available in Quick Automations and Flow Builder: Set it up in minutes using the “Say hi to new followers” template from the Home Tab (Quick Automations) or create a custom experience in Flow Builder for more advanced messaging
• Meta-approved, launching first on Manychat: So you’re among the first to experience Follow to DM

🚀 How to use it:

1. Open your Manychat account and click on the Say hi to new followers template form the Home Tab
2. Go through the set up steps in the Quick Automations interface
   1. Set/adjust a delay to make your message feel more natural and human
   2. Open with a warm, friendly message welcome your new follower
   3. Then, share something valuable like a coupon code, a freebie or ask a question
3. Once you’re done with the setup, you can click on ‘Go Live’ to publish the automation
4. After you go live, if you want more customization options, you can go click on the menu in the top right and switch to Flow Builder to make further edits

👉 Step-by-step setup guide

Some important details

• Follow to DM only for new followers who haven’t interacted with your DMs before.
• One Follow to DM automation per account - set it up once and let it work its magic