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Turn every follow into a conversation – introducing Follow to DM

Related product area:Instagram
  • October 22, 2025
  • 14 replies
  • 1035 views
Turn every follow into a conversation – introducing Follow to DM
NamiFromManychat
Manychat Team Member
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Hi Manychat Community 👋 

We heard you and your requested feature is now in beta: 

We’re so excited to announce the launch of Follow to DM, a Meta-approved feature that lets you automatically send a DM to anyone who follows your Instagram account.

This is one of our most requested features and we’re proud to share that Manychat is the exclusive partner to bring it to market first. With Follow to DM, you can instantly connect with new followers, start conversations at the perfect moment, and build genuine relationships without lifting a finger.
 

🔥 Key Benefits

  • Connect at the right moment: Greet new followers the instant they hit “Follow”
  • Make every follower feel welcome: Send a warm, personal hello automatically – no manual DMs needed
  • Build trust from day one: Help people understand who you are and what you offer right away
  • Turn followers into fans: Start meaningful conversations that can lead to deeper engagement and future sales
  • Stay consistent: Never miss the chance to engage, even when you’re offline

🤝 Key Features:

  • Follow to DM Automation: Automatically send a message when someone follows you on Instagram
  • Available in Quick Automations and Flow Builder: Set it up in minutes using the “Say hi to new followers” template from the Home Tab (Quick Automations) or create a custom experience in Flow Builder for more advanced messaging
  • Meta-approved, launching first on Manychat: So you’re among the first to experience Follow to DM

🚀 How to use it:

  1. Open your Manychat account and click on the Say hi to new followers template form the Home Tab
  2. Go through the set up steps in the Quick Automations interface
    1. Set/adjust a delay to make your message feel more natural and human
    2. Open with a warm, friendly message welcome your new follower
    3. Then, share something valuable like a coupon code, a freebie or ask a question
  3. Once you’re done with the setup, you can click on ‘Go Live’ to publish the automation
  4. After you go live, if you want more customization options, you can go click on the menu in the top right and switch to Flow Builder to make further edits

👉 Step-by-step setup guide

 

Some important details

  • Follow to DM only for new followers who haven’t interacted with your DMs before.
  • One Follow to DM automation per account - set it up once and let it work its magic

 

We’d love to hear how you’re using Follow to DM to welcome your audience and build connections! Share your thoughts, ideas, and results in the comments below!

 

14 replies

Raquel C
Manychat Team Member
Forum|alt.badge.img+3
  • Manychat Community Manager
  • 237 replies
  • October 22, 2025

This is a HUGE! Can’t wait to see how everyone will be using this feature!


hpeterc
  • Up-and-Comer
  • 1 reply
  • October 23, 2025

Woww !! this is a good one 


Bobby Valchev
  • Up-and-Comer
  • 1 reply
  • October 24, 2025

That’s great! Is it somehow possible to make it GEO-based?


Juliah
  • Up-and-Comer
  • 1 reply
  • October 26, 2025

I would love this, but I can’t get may Instagram account off OAuth to Business.  I have a Business IG account.  My facebook and instagram accounts are connected and I have followed all the steps with ChatGPT and refreshed permissions, etc.  Still won’t work.


Paperblanks
  • Up-and-Comer
  • 3 replies
  • October 29, 2025

I would love this, but I can’t get may Instagram account off OAuth to Business.  I have a Business IG account.  My facebook and instagram accounts are connected and I have followed all the steps with ChatGPT and refreshed permissions, etc.  Still won’t work.

Im Having the same problem did you find a solution?


Paperblanks
  • Up-and-Comer
  • 3 replies
  • October 29, 2025

Hi Manychat Community 👋 

We heard you and your requested feature is now in beta: 

We’re so excited to announce the launch of Follow to DM, a Meta-approved feature that lets you automatically send a DM to anyone who follows your Instagram account.

This is one of our most requested features and we’re proud to share that Manychat is the exclusive partner to bring it to market first. With Follow to DM, you can instantly connect with new followers, start conversations at the perfect moment, and build genuine relationships without lifting a finger.
 

🔥 Key Benefits

  • Connect at the right moment: Greet new followers the instant they hit “Follow”
  • Make every follower feel welcome: Send a warm, personal hello automatically – no manual DMs needed
  • Build trust from day one: Help people understand who you are and what you offer right away
  • Turn followers into fans: Start meaningful conversations that can lead to deeper engagement and future sales
  • Stay consistent: Never miss the chance to engage, even when you’re offline

🤝 Key Features:

  • Follow to DM Automation: Automatically send a message when someone follows you on Instagram
  • Available in Quick Automations and Flow Builder: Set it up in minutes using the “Say hi to new followers” template from the Home Tab (Quick Automations) or create a custom experience in Flow Builder for more advanced messaging
  • Meta-approved, launching first on Manychat: So you’re among the first to experience Follow to DM

🚀 How to use it:

  1. Open your Manychat account and click on the Say hi to new followers template form the Home Tab
  2. Go through the set up steps in the Quick Automations interface
    1. Set/adjust a delay to make your message feel more natural and human
    2. Open with a warm, friendly message welcome your new follower
    3. Then, share something valuable like a coupon code, a freebie or ask a question
  3. Once you’re done with the setup, you can click on ‘Go Live’ to publish the automation
  4. After you go live, if you want more customization options, you can go click on the menu in the top right and switch to Flow Builder to make further edits

👉 Step-by-step setup guide

 

Some important details

  • Follow to DM only for new followers who haven’t interacted with your DMs before.
  • One Follow to DM automation per account - set it up once and let it work its magic

 

We’d love to hear how you’re using Follow to DM to welcome your audience and build connections! Share your thoughts, ideas, and results in the comments below!

 

Im having this problem

 


Steve L
  • Rising Conversationalist
  • 6 replies
  • October 29, 2025

Do we have any updates on the status of the glitch that’s causing connectivity issues with some accounts for this new feature?


phenriky
  • Up-and-Comer
  • 9 replies
  • October 30, 2025

I love it, but i can’t change my login to my meta bussiness suite, when i put to reconnection and put  my login instagram show that i can’t login with instagram and i need to login with my bussiness account, but i already logged.


Raquel C
Manychat Team Member
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  • Manychat Community Manager
  • 237 replies
  • October 31, 2025

Hi all, we have escalated the connection issue to our team and we’re actively investigating it! As soon as we have more information or a solution, we’ll be in touch! Thank you all for your patience! 


Ege-ert
  • Up-and-Comer
  • 1 reply
  • November 3, 2025

I also have the same problem. “Update permissions” prompt leads to Meta for Business login page. Only option is to login via Instagram. But then it gives an error, asking to login via Facebook. Neverending loop. Other automations work without problem. Please give us an update on this.
Same situation as the other commenter:

Can’t get may Instagram account off OAuth to Business.  I have a Business IG account.  My facebook page and instagram accounts are connected and refreshed permissions. No luck.


phenriky
  • Up-and-Comer
  • 9 replies
  • November 3, 2025

Hi all, we have escalated the connection issue to our team and we’re actively investigating it! As soon as we have more information or a solution, we’ll be in touch! Thank you all for your patience! 

Hi Raquel, any solution? help us


DonnaM
  • Channel Explorer
  • 22 replies
  • November 4, 2025

I also have the same issues mentioned above!


phenriky
  • Up-and-Comer
  • 9 replies
  • November 5, 2025

the solution 

 


Piero
  • Up-and-Comer
  • 1 reply
  • November 7, 2025

Buongiorno 

Pure io non riesco a collegare Follow to DM.

Grazie