You can now send Utility Message Templates on Messenger to keep customers informed with important updates such as order confirmations, shipping notifications, appointment reminders, or account alerts.
Utility Message Templates are currently in Beta and are going to be rolled out gradually worldwide. They replace Message Tags (sunset by Meta early February 2026) and are designed for essential, non-promotional communication.
To know more, please refer to this article.
Utility Message Templates on Messenger are now available
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