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Since June 13, 2025, we’ve experienced a significant influx of unmessagable accounts. Users clicking the “Send Message” CTA in our Meta ads are 100% unmessageable, likely due to Instagram’s privacy settings routing messages to “Message Requests” or blocking them for non-followers. This is affecting multiple meta ad campaigns (e.g., Ad 1: 27/27 unmessageable, Ad 2: 38/43 unmessageable).

Post-troubleshooting, 40 recent ad clicks still resulted in unmessageable users. In weeks prior, we were getting a mix of accounts we can message and accounts that we could not. Currently they are all 100% unmessageable.
 

This discrepancy is evident in our data: Meta Ads Manager shows fewer messaging conversations from June 13–16 than recent weeks and suggesting the flow isn’t triggering correctly for ad clicks.
 

Steps Taken:

  • Verified Instagram is a Business account with “Allow access to messages” enabled (Settings > Messages and Story Replies > Connected Tools).

  • Refreshed Instagram permissions in ManyChat (Settings > Channels > Instagram > Refresh Permissions) on June 16, 2025.

  • Conducted tests: One test failed, one succeeded intermittently (June 16, 2025).

  • Reviewed ad setup: “Send Message” CTA used, no JSON snippet confirmed (needs verification).

  • Checked ManyChat community for similar issues (community.manychat.com).

Specific Questions:

  1. Are there known Instagram API issues affecting ad-triggered automations since June 13, 2025? (No outages reported on status.manychat.com.)

  2. Could the high volume of private/unmessageable accounts (e.g., 27/27 for Soleil) indicate a bot influx or ad targeting issue, or is this an automation failure?

  3. Can you confirm our flow’s JSON snippet and trigger setup are correct? 

  4. Any recommendations to bypass Instagram’s “Message Requests” issue for non-followers?

Hey, ​@allyc25 

Regarding your questions:

  1. As you mentioned, there is no reported API issue since June 13, 2025
  2. I don’t have access to your automation, but did you set your automation live before or after creating your ad on Meta ads manager? → To work properly, you need to set your automation live and then build your ad.
  3. I don’t have enough data
  4. There is no way to bypass the Instagram’s message requests “issue”.

 

Some help articles that could help for your case:

Instagram Ads Trigger → https://help.manychat.com/hc/en-us/articles/14281321942428-Instagram-Ads-Trigger

Instagram automation troubleshooting → https://help.manychat.com/hc/en-us/articles/14281308423452-Instagram-automation-troubleshooting ⚠️ → this one has two different types of troubleshooting, depending on when you connected your Instagram to Manychat (before or after June 14, 2024)

 

If the “symptoms” persist, please reach out to Manychat support team: https://help.manychat.com/hc/en-us/articles/14281086345244-How-to-get-support-from-Manychat


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