Since June 13, 2025, we’ve experienced a significant influx of unmessagable accounts. Users clicking the “Send Message” CTA in our Meta ads are 100% unmessageable, likely due to Instagram’s privacy settings routing messages to “Message Requests” or blocking them for non-followers. This is affecting multiple meta ad campaigns (e.g., Ad 1: 27/27 unmessageable, Ad 2: 38/43 unmessageable).
Post-troubleshooting, 40 recent ad clicks still resulted in unmessageable users. In weeks prior, we were getting a mix of accounts we can message and accounts that we could not. Currently they are all 100% unmessageable.
This discrepancy is evident in our data: Meta Ads Manager shows fewer messaging conversations from June 13–16 than recent weeks and suggesting the flow isn’t triggering correctly for ad clicks.
Steps Taken:
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Verified Instagram is a Business account with “Allow access to messages” enabled (Settings > Messages and Story Replies > Connected Tools).
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Refreshed Instagram permissions in ManyChat (Settings > Channels > Instagram > Refresh Permissions) on June 16, 2025.
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Conducted tests: One test failed, one succeeded intermittently (June 16, 2025).
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Reviewed ad setup: “Send Message” CTA used, no JSON snippet confirmed (needs verification).
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Checked ManyChat community for similar issues (community.manychat.com).
Specific Questions:
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Are there known Instagram API issues affecting ad-triggered automations since June 13, 2025? (No outages reported on status.manychat.com.)
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Could the high volume of private/unmessageable accounts (e.g., 27/27 for Soleil) indicate a bot influx or ad targeting issue, or is this an automation failure?
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Can you confirm our flow’s JSON snippet and trigger setup are correct?
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Any recommendations to bypass Instagram’s “Message Requests” issue for non-followers?