Hi,
I wanted to take a moment to write because I really like your company and your brand vibe.
I’m writing not only as a long-time Manychat user and content creator, but also as someone with strong experience managing businesses and thinking strategically about positioning.
Manychat has built something very strong. But I think there may be a risk worth paying attention to.
A lot of content creators do not use just one platform. Many of us use Manychat for automation, but also use tools like Metricool to schedule content across multiple social platforms. From what I’ve seen, Metricool has also started introducing some basic automation features.
Today, those automations may still be simple. But this is exactly where a comparison point begins.
If a user starts thinking:
“Wait, I can schedule posts, manage multiple platforms, and now also do some automation, all in one place, and for less money...”
that becomes a real strategic threat.
It may not be a full replacement for Manychat today, but it could become one in the mind of the customer.
I would seriously ask:
How many Manychat users are also paying for Metricool or similar tools?
How many would be tempted by a more all-in-one option if those automation features continue to improve?
This is the kind of shift that can become important very quickly if it is not addressed early.
I’m sharing this because I genuinely like what you’ve built, and I think your team has a strong brand and product. But I also think this is the kind of competitive movement worth watching closely.
Feel free to reach out if you’d ever like to discuss this perspective further.
Regards,
Lucas