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Stop Counting Regular Instagram DMs as Active Contacts

Related product area:Contacts, Tags, and Fields
  • September 29, 2026
  • 1 comment
  • 24 views

sarahcaldwell

Hi — I’m really frustrated with how the Free plan’s “25 active contacts” limit is being calculated. I haven’t actually used ManyChat automations this month, but my allowance is already exhausted because people who simply messaged me on Instagram were automatically added as active contacts.

I don’t use or want ManyChat as a general CRM for every person who sends me a normal Instagram DM. I only want contacts created when someone actually interacts with a ManyChat automation.

It feels misleading to have a free usage limit consumed by interactions that did not use the feature I’m trying to evaluate. At minimum, there should be an option to disable automatic contact creation from ordinary Instagram DMs.

I was considering resubscribing, but this setup makes the Free plan effectively unusable for testing the product in any meaningful way. I’d really encourage your team to reconsider how these contacts are counted.

1 reply

  • Up-and-comer
  • October 23, 2026

I am experiencing the same… there is no way to change this? Because when I asked Manychat AI the reply I got was the following:
"Active Contacts are counted only when a person interacts with your business account through Manychat during the billing month (e.g., via Manychat Automation/AI, Broadcasts, or Live Chat). Ordinary Instagram DMs you reply to directly in Instagram shouldn’t be counted. The sources don’t mention a separate setting to change this while keeping comment-to-DM automations active."

But that doesn't seem to be true, as I have NOT used Manychat to reply to my DMs :/