Influx of Unmessageable Accounts
Since June 13, 2025, we’ve experienced a significant influx of unmessagable accounts. Users clicking the “Send Message” CTA in our Meta ads are 100% unmessageable, likely due to Instagram’s privacy settings routing messages to “Message Requests” or blocking them for non-followers. This is affecting multiple meta ad campaigns (e.g., Ad 1: 27/27 unmessageable, Ad 2: 38/43 unmessageable).Post-troubleshooting, 40 recent ad clicks still resulted in unmessageable users. In weeks prior, we were getting a mix of accounts we can message and accounts that we could not. Currently they are all 100% unmessageable. This discrepancy is evident in our data: Meta Ads Manager shows fewer messaging conversations from June 13–16 than recent weeks and suggesting the flow isn’t triggering correctly for ad clicks. Steps Taken: Verified Instagram is a Business account with “Allow access to messages” enabled (